How to create an automation that targets contacts based on their product interests?
Anastasiia Iakymchuk
Last Update 2 maanden geleden
Understanding your contacts' product interests allows you to engage them with personalized, relevant content, boosting the likelihood of conversion. This strategy is particularly effective in encouraging hesitant customers to complete their purchases.
In this article, you'll discover how to create automated workflows that engage contacts based on their interactions with your website.
Identifying product interest
- 'Product Interest Tagging' - This template automatically assigns tags to contacts based on the product pages they visit, categorizing their interests.
Targeting interested contacts
Once contacts are tagged according to their interests, you can set up a follow-up automation to engage them with relevant content. Marketune offers a dedicated template for this, called 'Product Interest Targeted Follow-up'. This automation is triggered by the interest tag assigned in the previous step.
- Send tailored emails based on the specific product your contact showed interest in.
- Include special offers or incentives (such as discount codes) to encourage them to complete their purchase.
- Strengthen customer engagement by providing additional information, testimonials, or FAQs about the product.
By leveraging automation and tracking user behavior, you can send highly relevant content and offers at the right time, increasing your chances of conversion. With Marketune Product Interest Tagging and Targeted Follow-up templates, setting up an effective product-based email strategy has never been easier.