How do I determine which lists a contact unsubscribes from in an automation?

Marketune makes it simple to manage opt-outs in automations by allowing you to select which lists contacts should be unsubscribed from when they click on the opt-out link in a campaign.

1. Open the automation:
   Navigate to the automation where you want to manage opt-outs.

2. Access 'Manage Emails':
   Click on 'Manage Emails' in the top-right corner of the automation editor.

3. View or modify list associations:
   Under 'List Associations for Opt-Outs', open the dropdown menu.

• This dropdown displays all lists currently assigned to the automation.

• You will only see the lists you have permission to manage.

4. Check or uncheck lists:

• Check the boxes next to the lists you want associated with the opt-out link.

• Uncheck any lists you want excluded from the opt-out process for this automation.

Certain automation triggers and actions can influence how opt-outs are handled. The following sections outline how specific triggers or actions impact the list(s) a contact is unsubscribed from when they go through an automation.

Some triggers automatically assign list associations to automations, overriding the default behavior. These triggers ensure that contacts unsubscribe from lists associated with the trigger in addition to those defined in the list dropdown.

To modify these associations, you must edit or delete the trigger itself.

Triggers that affect list associations:

1. List Triggers:

• Examples: "Subscribes to a list," "Unsubscribes from a list."

• Behavior: When a specific list is configured, the contact will unsubscribe from that list. If set to “any list,” the list that triggered the automation will be used.

2. Form Triggers:

• Example: "Submits a form."

• Behavior: If the form subscribes the contact to a list, that list will be associated with the automation.

3. Campaign Triggers:

• Examples: "Opens an email," "Clicks a link in an email."

• Behavior: The lists associated with the campaign are used for unsubscribes.

Adding a "Subscribe to list" action in an automation impacts list associations:

• If a contact unsubscribes after reaching this step, the lists configured in the action will be used.

• If the contact unsubscribes before reaching this step, those lists won’t apply.

1. What happens if a contact isn’t on a list associated with the automation?

The contact will act as if they are subscribed to the associated lists. If they unsubscribe, they’ll be removed from the selected lists, but they won’t be auto-subscribed to those lists upon entering the automation.

2. What happens if a contact manually enters an automation and unsubscribes?

If the automation only uses trigger-related list associations, the contact will be unsubscribed from all lists since no specific list is assigned. To avoid this, manually add a default list association to the automation.

3. What happens if I change list associations while a contact is in an automation?

List associations are locked when the contact enters the automation. Any changes made after they’ve entered won’t affect their unsubscribe behavior.

4. Why can’t a user see all lists in the dropdown?

The user may not have permission to view all lists. They’ll only see lists accessible to their user group.

5. How does this feature affect existing automations?

Existing automations are unaffected unless you add new triggers or list associations. This feature provides more control over unsubscribe logic without altering current configurations.