Marketune vs. Mailchimp
Anastasiia Iakymchuk
Last Update 2 months ago
| Marketune | Mailchimp | |
| Easy of setup | ⭐⭐⭐⭐ Can take a bit more time to get started, but it pays off with the level of automation you can achieve once you learn. | ⭐⭐⭐⭐⭐ Easier to start with its simpler feature set. |
| Customer support | ⭐⭐⭐⭐⭐ 24/7 live chat, email support (24h response time), and 1:1 onboarding assistance. Option for demo calls and free migration starting from 5,000 contacts. Plus, a dedicated knowledge hub, tutorials, and starting guides for a smooth start. | ⭐⭐⭐ Support only available on paid plans. Free plan users mostly rely on a help center. Paid users get email and chat support, though response times may vary due to high demand and may lack 1:1 personalization. |
| Automation capabilities | ⭐⭐⭐⭐⭐ Advanced AI-driven automation that personalizes customer journeys based on real-time behavior, CRM data, and predictive insights. Full control over workflows with deep segmentation, A/B testing, event tracking, and multi-step automation. | ⭐⭐⭐ Basic automation with essential workflows like welcome emails, abandoned cart reminders, and product recommendations. Best for beginners but lacks scalability and advanced customization. |
| Email marketing templates | ⭐⭐⭐⭐⭐ 250+ sleek, mobile-friendly, customizable templates. Supports HTML editing, plain text, and template imports for design flexibility. Available across all plans for on-brand emails. | ⭐⭐⭐ 100+ templates, but access to more polished designs requires a Standard plan or higher. Free and Essentials plans offer limited, outdated templates, making it harder to achieve a professional look. |
| Audience management & segmentation | ⭐⭐⭐⭐⭐ Flexible, unified contact view with tags, custom fields, and event tracking. Advanced segmentation across lists and automation for precise targeting. | ⭐⭐⭐ Basic segmentation with separate lists. No cross-list targeting, and duplicate contacts are charged multiple times, increasing costs as you scale. |
| Email deliverability | ⭐⭐⭐⭐⭐ Ranked #1 with a 94.2% deliverability rate (EmailTooltester), ensuring more emails reach inboxes. | ⭐⭐⭐⭐ Came in #3 with a 92.6% deliverability rate, still strong but slightly lower than Marketune. |
| Integrations | ⭐⭐⭐⭐⭐ 900+ integrations, including CRM, e-commerce, and advanced marketing tools. | ⭐⭐⭐ 250+ integrations, mainly focused on e-commerce and basic marketing needs. Fewer CRM and automation integrations. |
| AI guidance | ⭐⭐⭐⭐ AI-driven content suggestions, predictive workflows, and send-time optimization. Machine learning adapts automations based on customer behavior. | ⭐⭐⭐ Basic AI tools like subject line recommendations and audience insights. Lacks depth in automation and predictive recommendations. |
| Pricing | ⭐⭐⭐⭐ No free plan, but 14-day free trial available. Entry pricing (1,000 contacts): Starts at $29/month for the Solo plan, which includes email campaigns, ready-made templates, multi-step marketing automations, CRM integrations, AI and other features. High-tier pricing - Pro plan: $139/month (1,000 contacts) —includes AI predictive sending, Salesforce integration, and premium reports & analytics. Plans scale with your business, offering unlimited triggers, CRM integrations, and omnichannel automation at competitive rates across all plans. | ⭐⭐⭐ Free plan includes 500 contacts but comes with limited features—no marketing automation, no generative AI tools, and only basic analytics. Entry pricing (1,000 contacts): Essentials plan starts at $26/month but comes with limits (e.g., marketing automation capped at 4 steps, no generative AI, no custom-coded templates). High-tier pricing - Premium Plan: $350/month (10,000 contacts) —high-tier features locked behind a larger contact threshold (limited scaling options) with no standout feature over Marketune Pro. Higher costs as you scale. Premium plan only available at 10,000 contacts, offering fewer features than Marketune’s equivalent tier. Lower-tier plans are feature-limited or come with restrictions. |
| Scalability | ⭐⭐⭐⭐⭐ Built for businesses looking to scale—allowing complex, multi-step workflows and deep personalization that adapts as your customer base grows | ⭐⭐⭐ Basic automation, best for beginners. Simple workflows work early on but become limiting as businesses grow. Lacks advanced automation, personalization, and scalability. |
Mailchimp is ideal for small businesses with limited resources and individuals seeking a simple platform for email marketing. It offers an easy-to-use interface with essential features—email campaigns, basic automation, segmentation, and analytics. Best for users who want to create, send, and track email newsletters and campaigns without complex automation or technical skills.
How do I switch from Mailchimp to Marketune?
Switching to Marketune is easy. You won’t lose contacts or automations. We securely transfer your lists, custom fields, tags, and workflows—so everything stays intact. Plus, the platform will recreate your opt-in forms, landing pages, and email templates to get you up and running fast.
Need help? Contact our support team to migrate your data from Mailchimp to Marketune.
What is Marketune best used for?
Marketune gives you advanced automation and CRM in one streamlined platform. No more juggling multiple tools. Automate sales, engage customers, and manage interactions effortlessly—all in one place. Set up complex, personalized workflows across email, SMS, and more to scale your business without the hassle.
What is the difference between Marketune and Mailchimp?
Marketune goes beyond email marketing with powerful automation and an integrated CRM to nurture leads and engage customers at every stage. Mailchimp, in contrast, is a beginner-friendly platform focused on basic email automation.
While both offer email marketing, Marketune stands out with advanced workflows and multi-channel automation, while Mailchimp is chosen for its simplicity and widespread reputation.
Mailchimp works well as a basic starter platform, but costs rise quickly on premium plans as you scale. Marketune offers more value at every tier—advanced tools and automation without steep price jumps, making it the smarter choice for businesses that want to scale without overpaying.
For more information, check the full comparison here.