Marketune vs. HubSpot
Anastasiia Iakymchuk
Last Update há 2 meses
| Marketune | HubSpot | |
| Automation capabilities | ⭐⭐⭐⭐⭐ Advanced automation builder with 900+ pre-built workflows, dynamic content, conditional logic, and AI-driven triggers. Supports email, SMS, and CRM automation with a simple visual builder for creating multi-step workflows. | ⭐⭐⭐⭐ Robust automation builder with advanced personalization and segmentation. Works for lead nurturing but is less intuitive and takes longer to master for complex workflows. |
| CRM | ⭐⭐⭐⭐ Straightforward and efficient CRM with Kanban-style dashboards, lead scoring, and deal management integration. Ideal for teams needing a streamlined approach. | ⭐⭐⭐⭐ Comprehensive and customizable CRM designed for large teams managing complex sales processes. Can feel overwhelming for simpler needs. |
Pipeline management | ⭐⭐⭐⭐⭐ Provides unlimited, customizable pipelines that are easy to manage at any plan level. | ⭐⭐⭐⭐ Offers customizable pipelines, but availability depends on your subscription tier. |
| Reporting | ⭐⭐⭐⭐ Delivers essential reporting tools to track email campaigns, automations, and sales performance. | ⭐⭐⭐⭐⭐ Includes advanced analytics, customizable dashboards, and deeper insights into marketing and sales efforts. |
| A/B testing | ⭐⭐⭐⭐ Available on all plans for email optimization. | ⭐⭐ Limited to higher-tier plans. |
| Email marketing (templates and customization) | ⭐⭐⭐⭐⭐ Advanced email marketing at a lower cost. Handles everything from simple campaigns to complex automated workflows, including email automation, transactional emails, and deep CRM integration. Email templates: 250+ fully customizable, mobile-friendly templates. Supports HTML editing, plain text, and imports. Available across all plans. | ⭐⭐⭐ Extensive email marketing suite, tightly integrated with its CRM. Works well for managing campaigns but takes a general-purpose approach, lacking Marketune’s specialized automation focus. Email templates: 99+ email templates with fewer customization options. Advanced templates require a paid email template building service ($250). |
| Email deliverability | ⭐⭐⭐⭐⭐ 94.2% deliverability rate (Ranked #1, EmailTooltester), ensuring more emails land in inboxes. | ⭐⭐⭐ 79.8% deliverability rate (Ranked 12th), resulting in lower inbox placement compared to Marketune. |
| CMS | ⭐⭐⭐⭐⭐ Straightforward, easy-to-use CMS with essential tools for forms, landing pages, content personalization, and engagement. | ⭐⭐⭐⭐ Feature-rich CMS with extensive content management capabilities, but can feel overwhelming for small businesses. |
| Onboarding | ⭐⭐⭐⭐⭐ 1:1 onboarding and free migration starting from 5,000 contacts, including custom fields, forms, landing pages, and workflows. | ⭐⭐⭐ Onboarding costs $3,000 (Professional plan) or $7,000 (Enterprise plan). Migration services available for an additional $500. |
| Customer support | ⭐⭐⭐⭐⭐ 24/7 live chat, email support (24h response), onboarding, demo calls, and free migration (starting from 5,000 contacts). Includes a knowledge hub, tutorials, and guides for easy setup. | ⭐⭐⭐⭐ Offers a wide range of resources and support options, but response times vary due to high demand and lack 1:1 personalization. Charges apply for onboarding and migration services. |
| Integrations | ⭐⭐⭐⭐⭐ 950+ integrations, including Shopify, WooCommerce, Salesforce, and Google Ads. | ⭐⭐⭐⭐⭐ 1,600+ integrations, covering a wide range of business needs. |
| Entry-level pricing & value | ⭐⭐⭐⭐ Solo: $29/month for 1,000 contacts, includes a 14-day free trial. Scales with your business—offering an automation builder, email marketing, AI tools, and CRM integrations across all plans, even at the entry level—unlike HubSpot. | ⭐⭐⭐ Marketing Hub Starter: $15/month per seat for 1,000 contacts—but costs rise fast as you add users. 30-day free trial for paid plans. Free plan available but with major limits—only one email automation per form submission, no campaign reporting, and segmentation capped at 10 active lists. Advanced features locked behind higher-tier plans. |
| Pricing for businesses & enterprises | ⭐⭐⭐⭐⭐ More affordable at every scale. ✔ High scalability—supports up to 500,000 contacts for $3,119/month or $4,679/month for more (Pro plan), significantly lower than HubSpot’s pricing. ✔ All plans include 1:1 onboarding and free migration (starting from 5,000 contacts). ✔ Extra users: $15–$29 (varies by plan). Pricing at 10,000 contacts:
| ⭐⭐⭐ Higher costs as businesses scale—pricing increases per seat and per contact, making automation expensive at scale. ❌ Expensive onboarding fees—$3,000–$7,000, plus $500 for migration. ❌ Extra users: $45/month per seat (Professional), $75/month per seat (Enterprise). Pricing at 10,000 contacts:
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| Scalability | ⭐⭐⭐⭐⭐ Cost-effective scaling with essential features included in all plans, including email campaigns & A/B testing, marketing automation, segmentation, e-commerce, custom reporting & analytics, and CRM integrations. | ⭐⭐⭐ Higher costs as you scale. Even basic features—like omnichannel marketing automation, custom reporting, and dynamic personalization, which Marketune includes across all plans—require a higher-tier plan starting at $800/month. |
Is Marketune good for e-commerce businesses?
Marketune is an excellent choice for e-commerce businesses, especially if you want to automate marketing and simplify customer interactions. With personalized email campaigns, automated workflows, and deep WooCommerce and Shopify integrations, it helps you engage customers, increase sales, and keep your sales cycle running smoothly.
Who is Marketune best for?
Marketune is best for small to mid-sized teams looking for powerful marketing automation and CRM features—without the hefty price tag. It’s ideal for businesses that need advanced tools like personalized email campaigns, lead scoring, and segmentation, all in an easy-to-use platform.
If you need a straightforward solution that delivers results without unnecessary complexity, Marketune is the right choice.
HubSpot is best for large teams with complex needs and bigger budgets. It’s an all-in-one platform covering CRM, marketing automation, and more—making it a strong choice for businesses that need extensive tools for sales, marketing, and customer service. Just be prepared for the higher costs.
What is the biggest difference between Marketune and HubSpot?
The biggest difference is that Marketune delivers powerful, affordable automation tools for small to mid-sized businesses, while HubSpot is built for larger companies needing a comprehensive platform for their sales processes.
In short, Marketune excels in simplicity and effectiveness, while HubSpot caters to larger businesses with more complex needs.
Key takeaway
Marketune is the smarter choice for growing businesses, offering full automation, AI, and CRM tools at a lower cost. Unlike HubSpot’s high scaling prices, expensive onboarding, and paid migration service, Marketune scales affordably without costly upgrades.
While HubSpot suits large enterprises with bigger budgets, key features are locked behind premium plans, making it less cost-effective for scaling teams. If you want powerful automation and long-term savings—without putting your budget at risk—Marketune delivers more value at every tier.
For more information, check the full comparison here.