Marketune vs. Klaviyo
Anastasiia Iakymchuk
Last Update 2 maanden geleden
| Marketune | Klaviyo | |
| Automation capabilities | ⭐⭐⭐⭐⭐ Advanced automation builder with 900+ pre-built workflows, dynamic content, conditional logic, and AI-driven triggers. Supports email, SMS, and CRM automation. | ⭐⭐⭐ Basic automation workflows, primarily built for e-commerce email and SMS. Limited conditional logic, no full sales automation, and each flow is restricted to a single trigger, restricting customization and complexity. |
| Audience segmentation | ⭐⭐⭐⭐ Powerful segmentation with up to 20 conditions per segment. Real-time, dynamic segmentation across email, SMS, and CRM for precise targeting. | ⭐⭐⭐⭐ Deep segmentation for e-commerce but mainly based on purchase behavior and engagement. Supports predictive analytics but offers fewer custom conditions. |
| Email deliverability | ⭐⭐⭐⭐⭐ 94.2% deliverability rate (ranked #1 in the EmailTooltester report). Ensures strong inbox placement for better email performance. | ⭐⭐⭐ Not ranked among the top 15 deliverability platforms. Higher risk of emails landing in spam. |
| Email marketing templates | ⭐⭐⭐⭐⭐ 250+ sleek, mobile-friendly templates. Fully customizable with HTML editing, plain text, and imports. Available on all plans. | ⭐⭐⭐⭐ 160+ templates with limited customization. Basic designs included, but advanced templates require higher-tier plans. |
| CRM | ⭐⭐⭐⭐ Fully integrated CRM with sales tracking, deal management, and task automation—seamlessly connected to automation tools. | ⭐⭐ Basic CRM-like features focused on customer data and segmentation but lacks sales pipelines and advanced contact management. |
| Reposting & analytics | ⭐⭐⭐⭐ Advanced dashboards, CRM analytics, campaign attribution, and revenue tracking—giving you deep insights for data-driven decisions. | ⭐⭐⭐ Basic reporting tools for campaign tracking but lacks depth and flexibility for advanced analysis. |
| E-commerce features | ⭐⭐⭐⭐ Seamless Shopify & WooCommerce integration with abandoned cart emails, AI-powered product recommendations, and sales tracking—keeping customers engaged at every touchpoint. | ⭐⭐⭐⭐ Strong e-commerce focus with abandoned cart flows and product recommendations, but limited automation beyond email/SMS. Lacks broader marketing automation outside of e-commerce. |
| SMS marketing | ⭐⭐⭐⭐ Fully integrated SMS automation with two-way messaging, dynamic content, and performance tracking for better engagement. | ⭐⭐⭐ Basic SMS marketing tools with limited automation and reporting, restricting insights and customization. |
| Integrations | ⭐⭐⭐⭐⭐ 950+ integrations, including Shopify, WooCommerce, Salesforce, and advanced CRM tools. | ⭐⭐⭐⭐ 350+ integrations, mainly focused on e-commerce. |
| Customer support | ⭐⭐⭐⭐⭐ 24/7 live chat, email support (24h response), 1:1 onboarding, demo calls, and free migration starting from 5,000 contacts. Plus, a dedicated knowledge hub, tutorials, and guides for a smooth start. | ⭐⭐⭐⭐ Helpful live chat, but no phone support. Quality varies by representative, and free plan users get limited access to support. |
| Pricing | ⭐⭐⭐⭐ No free plan, but a 14-day free trial is available. Starts at $29/month for the Solo plan, which includes email campaigns, ready-made templates, multi-step marketing automation, CRM integrations, AI and other features. Offers more features at a lower price than Klaviyo, where some are only available in higher-tier plans. | ⭐⭐⭐ Free plan available but limited to 250 active profiles, 500 monthly emails, and 150 SMS credits. Paid plans get expensive quickly, especially for larger businesses. Starts at $45/month for email-only, with costs increasing per user. Adding SMS raises pricing further, with Email + SMS plans starting at $60/month. |
Is Marketune or Klaviyo better for e-commerce?
Designed specifically for online stores, Klaviyo is often the go-to choice for e-commerce, offering strong integrations and personalized marketing tools to drive sales. But if you need advanced automation and CRM features, Marketune is the smarter choice.
While Marketune isn’t as exclusively focused on e-commerce as Klaviyo, its versatility makes it a powerful option for managing more than just your online store. With features like personalized email campaigns, automation workflows, and deep integrations with platforms like WooCommerce and Shopify, it helps you engage customers, boost sales, and streamline operations.
What’s the difference between flow and automation?
In Klaviyo, a "flow" is a predefined sequence of actions triggered by customer behavior, such as signing up for a newsletter or abandoning a cart. It’s tailored to guide customers through personalized experiences automatically.
In Marketune, these are called "automations". They operate similarly but with broader capabilities, letting you manage not just e-commerce tasks but also marketing and sales workflows.
The key difference is scope: Klaviyo’s "flows" focus on e-commerce, while Marketune’s "automations" are more versatile, handling a wide range of tasks beyond your online store—marketing, sales, and more.
Who is Marketune best for?
Marketune is ideal for businesses ready to elevate their marketing with powerful automation and personalization tools—without the high cost of premium plans. It’s perfect for small to mid-sized teams looking to automate campaigns, segment audiences, and track performance with detailed insights.
If you need a user-friendly platform with predictive analytics, advanced customization, and a visual workflow builder for tailored customer experiences, Marketune is your go-to. It’s especially valuable for businesses with some email marketing experience looking to scale efficiently without overpaying.
Can you use Marketune as a CRM?
Yes, Marketune includes a built-in CRM, making it easy to manage your sales pipeline, track customer interactions, and automate follow-ups.
By combining marketing automation and CRM in one platform, Marketune helps you streamline sales, engage customers, and keep your data organized—an all-in-one solution without the hassle of multiple tools.
Plus, if you're already using a CRM, you can seamlessly connect Marketune with popular platforms like Salesforce, Pipedrive, HubSpot, Zoho CRM, Nimble CRM, OnePage CRM, and Zendesk Sell, among others.
Key takeaway
Marketune is the clear choice for businesses ready to scale—offering advanced automation, AI-driven workflows, CRM integration, and multi-channel marketing at a lower, more predictable cost than Klaviyo.
Klaviyo works well for e-commerce brands focused on email and SMS, but its higher per-user pricing, limited automation, and lack of deep CRM features make it less flexible for long-term business growth.
For more information, check the full comparison here.