How to add conditional content to your emails?
Anastasiia Iakymchuk
Last Update 3 months ago
Conditional content allows you to tailor email campaigns for different target groups within a single campaign, making your messages more relevant and personalized.
Conditional content customizes specific parts of your email so that only certain contacts see them based on set conditions. It relies on settings applied to a specific content block, ensuring that only contacts who meet specific conditions see the content. Here’s how you can use it:
Display personalized images: Show different product images based on a contact’s interests.
Create time-based offers: Send offers that depend on how long someone has been subscribed.
Target specific groups: Show content only to contacts who haven’t made a purchase yet.
By using conditional content, you ensure every email feels relevant and personal to each individual contact. This not only strengthens relationships but also increases open rates, conversion rates, and email deliverability.
Open your email campaign or automation: Navigate to the campaign or automation email where you want to add a conditional content block. Go to the 'Design' step.
Select a content block: Hover over the container block you want to make conditional. Three dots will appear.
Use the condition builder to define filters for who should (or shouldn’t) see the content block. For example:
To show dog food only to contacts with the 'dog' tag, set the condition to:
Tag is → Dog.
5. Repeat for other conditions
If you want a second block (e.g., for cat food), repeat the steps and set the condition to:
Tag is → Cat.
Contacts will only see content that matches their assigned conditions.
Filtering contacts with multiple values in a field:
If a contact field contains multiple values (separated by commas in the contact profile field), you need to use the condition builder like this:
[name of the contact field] → Contains → [value to filter on].
Example:
Consider a contact field where interests are stored. If a contact fills out a form and selects multiple interests (e.g., "Dogs, Cats, Birds"), all these values are saved in one field and separated by commas.If you want to filter based on a specific interest, such as "Cats", you must set the condition to: Interests → Contains → Cats.
This ensures that Marketune checks if the specific value ("Cats") is included anywhere in the field, rather than expecting the entire field to match the value exactly. This method guarantees accurate filtering for contacts with multiple values in the same field.