How do I send a campaign/email?

Anastasiia Iakymchuk

Last Update 2 months ago

In this step-by step guide, we'll go through the process of creating a campaign.

Please note that before creating a campaign, you need to make a list in which you will be adding contacts later on. 

Steps to send a campaign

1. Go to the 'Campaign' section in the left-side menu, then click on 'Create a Campaign' in the top-right corner.

2. For this guide we will focus on Standard/Single campaigns. This allows you to send an email immediately or schedule it for later. Just click on “Standard”, name your campaign and follow to the the next step. To find out more about the types of campaigns available, check out this separate article here.

3. After choosing the campaign type and name, you can customize the subject line, pre-header, and sender details. Additionally, you can select the contact list for your email. To refine your audience further, you have the option to create a segment within your selected lists. Learn more about segments here.

4. Now it's time to choose a template for your email. Click on the "Email Designer" icon on the right-side of the screen to start crafting your email. You can select a standard Marketune template or reuse one from a previous campaign. Simply choose your template and click "Next", or if you prefer to create a custom design, select "Start from Scratch."

5. In Marketune, you can fully customize your campaign to match your brand’s style. Every email follows a structure, and our Email Designer allows you to build your own using content blocks. You can easily add, edit, or remove sections to create the perfect layout.


To add a section, navigate to the right-side menu of the editor, select a content block, then drag and drop it into your email wherever you want it to appear.


Click on any section to access customization options, which will mostly appear in the right-side menu. Some additional settings may also be available in the top bar of the editor. Each section type has its own unique editing options, so take some time to experiment and refine your design.


Not happy with a section? To remove it, click on the section, then hover over the three dots that appear on the right-side. A menu will expand—click on the trash can icon (the rightmost option) to delete the section.

In Marketune, you can easily edit not just individual elements but entire sections of your email. Here’s what you can do:

  • Reorganize your layout by dragging and dropping sections into new positions. A green line will appear to guide you as you place your section.
  • Copy, move, or delete sections as needed to refine your design.
  • Enhance your campaign by selecting "Structures" to adjust and optimize your email layout for a polished, professional look.

6. You can also customize the mobile version of your email, but it needs to be adjusted separately. To do this, navigate to Appearance > Mobile Formatting to access the expanded menu and make your changes.

After clicking "Next", you'll be redirected to the main screen, where you can:

  • Adjust the subject line and sender information.
  • Modify the preheader text for a more engaging preview.
  • Enable or disable:
    • Open/read tracking
    • Link tracking
    • Reply tracking
    • Google Analytics integration
  • Schedule your email for a future send date.
  • Send a test email to see how it appears in inboxes.
  • Preview your campaign to ensure everything looks perfect.


Once everything is set, click "Finish" or "Send Now" to launch your campaign.

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