How to enable or disable double opt-in?

Anastasiia Iakymchuk

Last Update 3 mesi fa

A double opt-in (subscription confirmation) may be required, which is why Marketune gives you the option to choose between single and double opt-in based on your preferences.


With double opt-in, you improve your list quality by ensuring subscribers confirm their email, reducing fake or mistyped addresses. It also boosts engagement, as those who complete the confirmation are more likely to be genuinely interested in your content. Additionally, double opt-in enhances deliverability.


Here is how you can activate it: 
1. Navigate to the 'Website' section in the left menu and click on 'Forms'.

2. Click 'Options' in the right menu.

3. Locate the 'Form Action' section and click the pencil icon to edit.

4. Adjust the subscription confirmation setting and toggle the double opt-in on or off.

Still have some doubts? Feel free to check out the video tutorial below:

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